A complete guide for a stress free social media strategy
THE WHO. WHAT & WHERE TO POST
WHO SHOULD I POST TO?
Your ideal client or reader. Figure out who she or he is, what they like, where they hang out, what they’re struggling with, & how you can help them. Then write every single post like you’re talking directly to that one person.
WHAT SHOULD I POST?
- helpful, relevant articles from fellow bloggers & business owners.
- your own products, services, collaborations, & blog posts.
- motivational quotes from fellow bosses or your mentors.
- personal posts (Like your love for ice cream winning over your will to have abs. Yes, I’ve actually posted about this before.)
- shoutouts to people you meet along the way for being awesome.
- questions you have to learn more about your community.
- create and use boards within your niche (Yes, this means you might have to change that unrelated recipe board you have to secret. Unless you’re a food blogger… Then publicly pin away!)
- repin articles from fellow bloggers and entrepreneur’s in your community
- pin & repin images from your own website and boards
- share pins from group boards within in your niche (Who knows, maybe they’ll ask you to join in!)
- motivational quotes.
- your dreams, beliefs, & vision.
- behind the scenes.
- sneak peeks.
- your office space.
- helpful tips.
- stories that your people can relate to.
Hint: The captions are just as important as the photos you take on Instagram. This is, by far, the most time consuming social media platform for me. However, if you plan out your week in advance and stick with an editing process, you will get quicker at it over time. It used to take me almost an hour to post one photo. Now it takes me less than twenty minutes to edit, crop, comment, and share.
WHERE SHOULD I POST?
If you’re not sure which social media platforms you should be spending your time and energy on, I would suggest three things:
- Don’t try to be everywhere all at once. Master one or two platforms before moving to another one. (For example: I started with Twitter, moved to Instagram, and then finally to Pinterest.)
- Find out where your dream clients or readers hang out and be there.
- Read this article from Wishpond. It’s all about deciding which social media platforms you should be on.
Check out this great video about where to post
Check out Part 4 in my next post, ‘The When & how of social media’